Be a rebel. Innovation is all about having an activist open mindset, identiying opportunities & seeing solution-paths where nobody walked before.

As Steve Jobs said, ’Think different’. Like in the legendary Apple commercial from 1997 that changed marketing forever.

’Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do’.

Today is Midsummer’s Eve in Sweden, the major holiday in Sweden, celebrating the longest days of the year.

We celebrate by dancing around a maypole and singing traditional songs with flower wreaths in our hair – a tribute to the light of day since our Viking days. All people have a Midsummer dinner with herring, new potatoes, sour sauce, vodka followed by strawberries. 

Then the party begins and we stay up all night in the land of the Midnight Sun.

Happy Midsummer!

We held another successful Customs Client Forum (CCF) in Bogota, Colombia. We are creating a new kind of platform for dialogue make the ’Voice of the Customer’ heard.

This is tremendously important when we in partnership together design end-to-end solutions for the future but also for conversations with regulators & decision makers to make application of trade compliance efficient, alwo allowing trade facilitation for predictability & resilience of supply chains.

A big thank you to our customers for joining us on this journey, to our guest speakers & to our amazing Maersk team in LAM & Colombia for the arrangement

Tokyo & Singapore – you are up next for the CCF crusade.