Today I & my colleague, the outstanding Amy Morgan from our partner Altana, spoke at the World Customs Organization Tech Conference & Exhibition about ’Maersk Trusted Value Chains Powered by Altana’, how we use & machine learning to create a trust badge, the digital product passport for goods – on a first day panel session moderated by Dan Garcia.

Great interest from the participants at the conference, superinteresting discussions with clients – we are on our way!

Join us on the journey. If you are at the event come to G7 or contact me to learn more how you can get your smart border solution or a passport for goods.

Customs has never been more important than now – but it will be even more important tomorrow.

The WCO Tech Conference and Exhibition is not only the biggest Customs event in thw world but also a great re-union for Customs friend and family. i have already met so many friends and colleagues from my long career in customs – my brothers and sisters.

We have a lift-off. The World Customs Organization Technology Conference and Exhibition has started in Rio de Janeiro, Brazil.

This flagship customs and trade conference has +1300 participants from 117 countries.

In the opening Claudia Regina Thomaz, Under-Secretary of the host Receita Federal, Brazilian Revenue Authority and Ian Saunders, Secretary-General of the World Customs Organization, underlined the importance of this event in the time we live in.

It is time to take the next steps towards the future. We are the first generation that can transform challenges to opportunities using technology, digitalization and data. It is time to move from trusted traders to trusted goods and trusted value chains.

The future is here.