Today we arrange the Maersk Supply Chain Managament Forum 2024 in Copenhagen at our headquarters.
More than 100 customers visisted us for discussions about the future.
Watch out for the corprate con-trick called code-sharing.
I am in a Finnair plane. That was not what I booked. I very rarely book Finnair.
In fact, on this trip with four legs I have travelled with four different airlines, even though I booked a ticket with only one of them. When I booked, it said nothing about code-sharing. So much for transparency.
Code-sharing has been used by airlines for a long time but it is getting worse. As a lifetime globetrotter I know my airlines & what I prefer in relation to service levels,
punctuality, airplane types, comfort & price etc.
The airlines are ranked by various bodies & there are huge differences between them in relation to e.g. service levels.
So I buy a ticket, very conscious about what airline it is & what type of aircraft I will travel in.
The problem with code-sharing is that airlines sell a ticket including several airlines – without telling the customer.
The clients end up selecting a specific airline for a certain price, then they have to travel for the same price with another airline, in another (sometimes older) airplane type, with a considerably lower service level (believe me when I say that difference on long hauls is terrifying) & punctuality – for the same price.
Magic! The rabbit pulled out of a hat. For the airlines. Not for the customer. Not for me.
It should at least be fully transparent what you will get. So I as customer also can start de-selecting those airlines that do this too much. And I will start doing that. You should too.
This time I bought a ticket with the airline ranked #2 but I travelled with airlines ranked #9, #12 & #15.
I will not fly with the airline #2 again. You now lost me.
For the record, I have really nothing against Finnair. There are many worse, like SAS. It is just not my favorite.
Our GTCC star in Japan, Yoshiko-san Utsunomiya is doing a fantastic job for our clients.
Great to see you and your ream in Tokyo. Thank you for all your hard work!
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