Double 11: Single’s Day Success

China’s smartphone masses splurge billions of dollars in an e-commerce bonanza on “Double 11”, billed as the world’s biggest one-day online shopping festival, also known as “Single’s Day”.

Last year $17.8 billion was taken in gross merchandise value over the full 24 hours on “Single’s Day”, up 32 percent from 2015 and roughly equal to the annual economic output of Mozambique:

China’s smartphone-wielding masses unleashed billions of dollars in e-commerce spending Saturday as they rushed to snap up bargains on “Singles Day” — billed as the world’s biggest one-day online shopping festival.

Read the article here: eCommerce Day:
Source: AFP